No poor people is selling point for new Willesden Green development

When we were campaigning against the Willesden Green library redevelopment we high-lighted that no affordable homes were to be built on the site once owned by Brent Council (ie our land). Brent Council argued that  Galliford Try/Linden Homes had to be sure of a profit in order to be able to build the Culltural Centre for zero cost to the Council so no affordable homes were included.

Now like a slap in the face for those on the Council's housing list, the estate agent advertising in Singapore has made the lack of affordable homes/key worker homes a selling point! Presumably this ensures prospective buyers have the right sort of neighbours.

EXTRACT FROM PUBLICITY LINK

THE LIBRARY @ WILLESDEN GREEN, LONDON
PRICE FROM GBP350,000 (SGD6xxK)

Willesden Green is one of North London’s liveliest and most cosmopolitan areas, whose excellent Zone 2 Jubilee Line connections really set it apart.

The Library takes a prominent position on Willesden High Road, and sets new standards in contemporary accommodation for the area. This exciting scheme comprises four buildings, offering ninety-five highly specified 1 and 2 bedroom apartments, many with balconies or terraces. The development is gated and has underground parking for residents: always a bonus in London.

SELLING POINTS:
• Prominent position on Brondesbury Road and Willesden High Road
• Next door to the forthcoming Cultural Centre
• Within 3-minutes ride to Zone 2 London tube station or 5-minute walk
• Within walking distance to Queens Park
• Willesden High Street is thronged with shops, supermarkets (Sainsbury’s Supermarket is a few minutes’ walk from The Library), cafes and restaurants and is a few minutes’ walk from Brondesbury Park
• Excellent transport links – Zone 2 Jubilee Line with direct connections to key interchanges including Baker Street, Waterloo, London Bridge and Canary Wharf
• No key worker/affordable housing (my emphasis)
• High quality fixtures, fittings and finishes
• Fully fitted kitchen by Symphony with integrated appliances and granite worktops
• Estimated Selling Price: From £350k (SGD 6xxk)

UNIT MIX:
Milne Place (Block A)
1 Bedroom: 545 sqft – 626 sqft
2 Bedroom: 759 sqft – 1005 sqft

Lewis Court (Block B)
1 Bedroom: 546 sqft – 554 sqft
2 Bedroom: 614 sqft – 862 sqft

Developer: Linden Homes and Green Urban
Address: 95 Willesden High Road, London, NW10 (Zone 2 on Jubilee Line)
Tenure: 999-years
Estd Completion: Summer / Winter 2014; 4Q 2014
Site Area: 83,958.50 sqft

CALL SALES HOTLINE: + 65 90933158 TO REGISTER YOUR INTEREST☎